TARA (Trade Alternative Reform Action) Projects was founded in the 1970’s with the objective of creating avenues of economic growth for economically disadvantaged artisans and craftsmen of Delhi and its surrounding areas. Encouraged by its initial success the project gradually extended its socio-economic and trade reform activities to the adjoining states, Uttar Pradesh, Haryana and Rajasthan in Northern India. TARA is specialised in jewellery and homeware.